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The Rise in Popularity of Cosmetic Dentistry

The Rise in Popularity of Cosmetic Dentistry


For decades cosmetic dentists have been transforming the smiles of patients with severe dental problems who never thought they'd be able to laugh or smile again. But only over the last 10 years or so has cosmetic dentistry treatment for minor to moderate cosmetic flaws become commonplace (think a bride having her teeth whitened just days before her wedding day). So what accounts for the rise in the popularity and availability of cosmetic dental treatment in the new millennium?

Is Hollywood Responsible?

One of the first stops on the road to stardom in Hollywood has always been a trip to see a top Beverly Hills cosmetic dentist. Most actors and actresses traditionally have their teeth fixed before they make it big, meaning the American people are not there to witness the transformation. However, with the rise of the "stalkerazzi", no celebrity can escape the prying eyes of the public. All of their deepest and darkest secrets (including visits to cosmetic dentistry and plastic surgery offices) are being splashed on magazine covers across the country. So do high-profile celebrity smile makeovers account for the rise in popularity of teeth whitening, porcelain veneers, and other cosmetic dental treatments? I think not.

The Role of Reality Television

The average Joe probably doesn't care that Hillary Duff upgraded her smile with blindingly white porcelain veneers. After all, watching the goings-on of Hollywood stars is like watching a soap opera, it just doesn't seem real. But show us a down-on-his-luck geek being transformed into a brainy stud on a show like "Extreme Makeover" and you've got most Americans hooked.

Reality television has not only exposed the secrets behind radical dental transformations, it's made the entire dental makeover process less intimidating for television viewers who are unhappy with their smile.

Cheaper is Always Better

So for those Americans exposed to cosmetic dentistry through reality shows and TV makeovers, what's actually compelling them to visit the dentists' office? The answer likely involves money.

Only recently have cosmetic dentists started to truly compete for the hard-earned dollars of the average American. And for budget-conscious shoppers, the cosmetic dentistry deals, coupons, and incentives offered in recent years are no doubt proving very attractive. With 2-for-1 teeth whitening deals, refer a new patient incentives, financing programs, and holiday coupons, cosmetic dentists are bringing in new patients left and right.

If you are located in Connecticut, Darien cosmetic dentistry professional Edward Shukovsky, D.M.D., can answer any questions you may have. While practicing in all areas of cosmetic dentistry in Darien, porcelain veneers are his specialty.


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